The Unfair Advantage is a “workshop-in-a-workbook.” It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and. The Unfair Advantage is a ‘workshop-in-a-workbook’. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and. Shop our inventory for The Unfair Advantage: Sell with NLP! for INSIDE SALES Professionals (The Unfair Advantage: Sell with NLP! For Selling Professionals).

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Prior to that, he was a clinical psychologist and school consultant.

The Unfair Advantage: Sell with NLP! (Unabridged) by Duane Lakin on iTunes

In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business.

Lists with This Book. It is not a ‘motivation’ book, because successful sales results aith all the motivation you need. Download Our Bookurve App Now!

Sales representatives have told him wdvantage that they are not interested in touchy-feely theories or complex analytical approaches to selling.

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Tell them what you are doing, tell them that you are going to help them make the right decision. Goodreads helps you keep track of wiith you want to read. Return to Book Page. To download from the iTunes Store, get iTunes now. Quotes from The Unfair Advant Good book to start NLP in practice. Sylvia Grass rated it it was ok Jan 01, When said like this, uncair appears obvious.

The Revised Edition contains two new chapters that were not included in the edition Mindsets or Metaprogams and Handling Objections.


It is advantge theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over companies in North America and England. Abdul Rahman rated it liked it Aug 02, Nick rated it it was amazing Jan 08, It still takes practice.

I was looking to read up on NLP in a professional setting. NLP can be used to encourage a particular response, in this case a YES response to whatever we are selling. I believe your body language can influence how likable you are. Miran rated it liked it Sep 27, I can best describe it as part subliminal messaging, part hypnosis and part mentalism.

Marisol Antilef rated it liked it Jan 03, At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. Overview Music Video Charts.

But NLP is much more and much less than what is seen in this book. James Arredondo rated it really liked it Sep 04, Delivers practical ways to unleash the power of emotional language.

Advnatage guess, the only small concern is that it will be if the reader has some NLP experience for better understanding.

Rob Crocker rated it liked it Feb 25, The Unfair Advantage began when a client said, “We want to stop coming in second. A perfect introduction to Neuro -Linguistic Programming for the non-Practitioner. Why this book is so useful is that it gives you actionable frameworks for matching the audience. Since the mids, he has been looking at ways to make NLP useful unfaid sales people.

The Unfair Advantage: Sell with NLP!

Albert rated it liked it Mar 20, It still takes practice. Revised Edition Duane Lakin Ph. Samuel David rated it liked it Aug 13, It is a very well structured book.


As a result, he has dedicated himself to refining and teaching the practical applications of NLP neurolinguistic programming to sales and management professionals. Do it because your client wants to make the right decision but is a little hesitant tthe do so for fear of making the wrong decision.

Week 10 — The Unfair Advantage: Satisfaction Guaranteed Receive the book in the best condition. Tracking Code Trace where is your parcel.

Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult. It contains practical ideas and exercises for applying NIP neurolinguistic programming to sales and marketing.

A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Anita Joyce rated it it was amazing May 12, May 20, Ryan rated it really liked it. Unabridged by Duane Lakin. Check out our Free video series on asking for the business! Jon rated it liked it Jul 08, I prefer my snail-oil salesmen to rely on old school tactics, but this is America and capitalism requires supply and demand.