7 Jan The Four Faces of Mass Customization Presented By: Group 1 Gaurav Tomar Kumar Mayank Prashant Sharma Aishwarya Alagh Tushar. 29 Apr According to James H. Gilmore & B. Joseph Pine II in their essay, there are four defining approaches to Mass Customization. By understanding the four basic approaches to customization, ered that mass customization, too, can produce un- tal image of the consumer’s face.

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Companies around the world have embraced mass customization in cistomization attempt to avoid those pitfalls. However, for majority of the businesses, mass customization is the best available option only if the option of mass production is not available. However, successful pursuit of such strategy requires implementation of a new business model as a supporting tool.

We no longer have consumers that cuztomization dumb and have big corporations dictating to them what they want. Book Review on Social Entrepreneurship and Tourism: How to Enter a New Market Once a business is established and thriving in its home market, it is often seen as the right time … BusinessStrategy.

National Center for Biotechnology InformationU. The company began offering customized detergents to clients according to the kind of stains they were battling against.

The four faces of mass customization. – PubMed – NCBI

Today, many people dream of becoming an entrepreneur. In cuustomization cases, a single approach will dominate the design. Mass customization requires trained sales representatives at outlets so that the concept can be implemented. This has renewed the delivery systems with customers always staying on top of the updates through various mobile apps, emails, regular updates from faxes company or the online progress tracking system if the company has any.


The four faces of mass customization.

We use cookies to ensure that we give you the best experience on our website. Share your thoughts and experience. But as customers and their needs grow increasingly diverse, such an approach has become a surefire way to add unnecessary cost and complexity to operations.

But many managers have discovered that mass customization itself can produce unnecessary cost and complexity. But as customers and their needs grow increasingly diverse, such an approach has become a surefire way to add unnecessary cost and complexity to operations. An effective distribution and sales system is required to enable customization, as it needs a system through which the product could be channeled to the end customer.

Readily available information technology and flexible work processes permit them to customize goods or services for individual customers in high volumes at low cost. Challenges with higher costs: On Cleverism, you reach more than 4m high-performance active and passive job seekers a year.

In addition, you are included in the company recommendation widget so you reach more passive job seekers.

Unlock Your Marketing Mix Checklist! Until now, no framework has existed to help managers determine the type of customization they should pursue. Most customers are not facfs in having a customized light bulb or washing detergent.

This approach works well when clients use the same product but want them to be presented differently. On the contrary, products that cannot exist without customization will be customized no matter what happens to this concept. But many managers have discovered foour mass customization itself can produce unnecessary cost and complexity.

Therefore, majority of such companies do not have any return policies or simply bear the loss of return in case it allows it.


Companies such as Levi Strauss, The Custom Foot, and Ascot Chang make use of ths models that require them to employ trained and professional sales staff to take custom measurements in the factory outlet of the brand. This approach is ideal for a client-base that has different expectations from the product in different situations and occasions. Cosmetic customizers advertize a standard product differently to different groups of clients.


Mzss customization is going to take a few years before it becomes a household name. There are four basic approaches to mass customizationdepending on customization of the product itself or its representation. Turn on employer branding and benefit from more relevant job applicants and shorter time-to-hire.

Get Exclusive Salary Negotiation Checklist. Moreover, this approach seeks to help clients who struggle to spot exactly what they want and find themselves confused between a huge variety of options. Automated-manufacturing-machinery incorporated with an order-taking structure is important for mass-customized production lines.

Moreover, the concept is also utilized in the development of marketing strategies for product and service lines and during the process of recognizing the target audience of a brand or business. Generate a file for use with external citation management software. First and foremost, as you apply the concept of mass customization to the designing process, as an entrepreneur you will have a remarkable amount of creativity to deal with.

Challenges with supply chains: