V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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No eBook available Amazon. Isn’t it time we addressed the elephant in the room? Write a product review. Page 1 of 1 Start over Page 1 of 1. Amazon Prime Music Stream millions of songs, ad-free. The seventh part will give you an insight into pricing and promotion by introducing topics such as Pricing to Capture Value and Customer Relationship Management. In case of orders from Europe, custom charges may comply by the relevant government Biblio is a marketplace for book ,arketing comprised of thousands of independent, professional booksellers, located all over the world, who list their books for sale online so that customers like you can find them!

A book that is India-centric, comprehensive and apt for the times. The whole book is divided into eight parts. Updated concepts, like Green Marketing, have been discussed in this book.

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9781259026416 – Marketing Management, 5Ed by Ramaswamy

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More tools Find sellers with multiple copies Add to want list. The second part discusses marketing environment and covers Marketing Environment of India and Marketing Challenges. We will contact you if necessary. National Library of Australia. It is an internet savvy book which contains information regarding developments in communication and distribution, based on internet technology.


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– Marketing Management, 5Ed by Ramaswamy

The compelling logic for an Indian text Since marketing is an environment-driven subject, it requires an environment-specific treatment.

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This text meets managemeny need and equips students to comprehend marketing in a manner relevant to the Indian setting. New search User lists Site feedback Ask a librarian Help. Can I borrow this item?

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