Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for. Confessions of an Advertising Man (David Ogilvy) — Summaries: EP An advertising agency first has to hunt for whichever customers it can. 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy.
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Read his Rolls Royce ad to find out how to mine for content hooks. It is tragically adverttising to be stampeded into change. Confessions of an Advertising Man is a collection of advice and techniques for building successful advertising campaigns and agencies.
Confessions of an Advertising Man by David Ogilvy
The Donald Trump of advertising, both in success and ego. Confessions of an Advertising Man is a book by David Ogilvy. Extremely well written, Ogilvy was truly a remarkable creature. Or sign in with your social account. Today, the world of advertising faces four problems davif crisis dimensions. Ignore some of his cantankerous commentary about jan and blocked out type if you want to follow the Bernbach school, but do so at your peril.
The topics, or tips, or whatever you want to call them, were supposed to be, in my opinion, ageless. Jul 25, Omar Halabieh rated it it was amazing. Sir Alan Parker was acopywriter in the s and s and is now a film director and producer.
He never “wings it” or goes unprepared to any meeting or presentation even at that level where you would think he has developed a strong “intuition”. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.
Confessions Of An Advertising Man
Below are key excerpts from the book that I found to be particularly insightful: May 24, Josh rated it it was amazing Shelves: Inevitably dated and not only because advertising has moved on, few people these days write business books assuming an all male audience and at points getting the readers to ponder what their wives may think.
They remain permanently superficial. It is important to admit your mistakes and to do so before you are charged with them. Return to Book Page. The passing motorist does not have time to read more than six words on a poster, and my early experience as a door to door salesman convinced me that it is impossible to sell anything with only six words.
I conclude that if you don’t show it, there’s no point in saying it. Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. He did not think of the ‘consumer’ as some r This book is fascinating on many levels.
To see what confesslons friends thought of this book, please sign up. Well worth the read, if but from a historical perspective. Log in Log in.
You can help Wikipedia by expanding it. No advertising agent can serve two masters. Every chapter in this book is filled with useful and practical lessons in business, advertising and salesmanship. I work at Ogilvy. Two — Read this book.
Confessions of an Advertising Man
Certainly interesting, oftentimes intriguing, especially for marketeers. A good advertisement has this in common with drama and oratory, that it must be immediately comprehensible and directly moving.
If you don’t enjoy what you are doing, I beg you to find another job Stay ahead of the curve with recommended reading lists curated by experts. Your advertisements should convert their dreams into action – transforming potential energy into kinetic energy. The “How to Write Potent Copy” chapter should be read by anyone that wants to be able to communicate efficiently and effectively.
Too many masters, too little money, too many objectives. Your headline must telegraph what you want to say, and it must telegraph it in plain language. How to be the leading man in an agency, how to behave with clients to get accounts sometimesetc