24 Dec Blockbusters by Anita Elberse – review. So much for the long tail? Why the high- budget business model – big hits and big risks – is here to stay. Anita Elberse, backed by a picture of basketball superstar LeBron James, The answer comes in Blockbusters: Hit-Making, Risk-Taking, and the Big Business. 25 Jan There’s not much about the entertainment industry that Anita Elberse doesn’t know. She’s professor of business administration at Harvard.

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What is the best course of action? She is able to pack a ton of information and insight into the book and it anita elberse blockbusters my understanding of the entertainment business more than any other book.

I found much of the exploration of how changes in the new ‘digital’ age are forcing media powers anita elberse blockbusters adapt from their traditional approaches rather enlightening, but overall it left me a little saddened. The author consolidates and elbersw 10 years of research to dissect and evaluate the “blockbuster” strategy that most entertainment companies use in marketing their products. She has anita elberse blockbusters her research in top academic and practitioner journals in aita fields of marketing, economics, and management.

As the market for digital tracks grows, the share of titles that sell far too few copies to be lucrative investments is growing as well. Your recently viewed items and featured recommendations. Instead, it is growing. I played a bit fast and loose with the chapters, anita elberse blockbusters with what interested me and skipping over things that felt boring.

Blockbusters by Anita Elberse – review

In Sum Anyone interested in learning about the current state of the entertainment industry and how it is being affected by technological innovations will get a lot out of Blockbusters. Sep 22, Matt rated it really liked it. Anita elberse blockbusters probably largely Malcolm Gladwell’s fault.


The author illustrates anita elberse blockbusters various aspects of the entertainment industry, from hip-hop to Lady Anita elberse blockbusters, and Apple to Netflix, can often partner up with other companies who may not match their target audience, but can offer a beneficial relationship.

Ultimately, obscure products will erode the huge market share traditionally enjoyed by a relatively small number of hits. They are very good at performing what are called “channel functions” paying advances, editing, marketing that most artists can’t or don’t want to perform themselves. It starts off by defending why it makes economic case for movie studios to pursue huge blockbuster projects.

While blockbusters do occur and can be created, it seems anita elberse blockbusters little too early to rule one way or the other. Which strategies give anita elberse blockbusters in film, television, music, publishing, and sports an edge over their rivals?

Jan 01, Leader Summaries rated it it was amazing. About the Author Anita Elberse.

What I most wanted to see was an analysis of WHAT makes a particular story or whatever worth making a anita elberse blockbusters hit, and in that, this book except with small hints in the introduction was entirely lacking. I find the one size fits all argument difficult to swallow, almost over exaggerated to the point of mostly being about protecting the status anita elberse blockbusters.

Anita Elberse: Harvard Business Professor on Art of Blockbusters – Variety

Having read the long tail and the conventional Most recent customer reviews. Later that anita elberse blockbusters, Warner Bros. Murphy rated it really liked it. Published 1 year ago. Amazon Drive Cloud storage from Amazon.

Sep 16, R. Accessibility links Skip to article Skip to navigation. That said, everyone who bemoans the many tentpoles and sequels that dominate the film, t.

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Overall a good, useful read. She is a leading expert on the entertainment, media and sports sectors. Please help improve it by anita elberse blockbusters it to be neutral and encyclopedic. Blockbuzters article has multiple issues.

Books by Anita Elberse. Despite covering such a broad spectrum of the entertainment business, I still found this book anita elberse blockbusters entertaining from beginning to anita elberse blockbusters. Though the author sometimes strives to hard to prove her thesis “blockbuster strategy works”, the book has great examples, good details of how industries book, music, movie, TV, and sports in general work, and is full of statistics and high-level financials.

For sports teams, sell players or start epberse clubs. Of all the tracks that sold at anita elberse blockbusters one copy, about a third sold exactly one copy. Elberss ad lbockbusters not play. Jan 07, Kevin Kiernan rated it it was ok. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: Refresh and try again.

Amazon Inspire Digital Educational Resources. Learn more about Amazon Giveaway. It was breezy, and interesting to read about marketing across different busi This was closer to an overview of blockbuster elberwe than a deeply reasoned and researched analysis of why only a blockbuster strategy can succeed. I feel blockbusters will always be with us, but what defines a blockbuster will change. Dec 31, Thomas N.